When putting on an event or pop-up, efficiency and accuracy are paramount. This is particularly true when it comes to point-of-sale (POS) systems. Whether planning for a concert, festival, or a pop-up store or restaurant…READ ARTICLE
How to Utilize Your Event POS System for More than Just Purchases
When you start planning for an upcoming event, you may be focused on one thing and one thing only – making sales. Whether you are selling your company’s latest product or utilizing the event as an opportunity to sling some merch, it’s never been easier to do so thanks to mobile event POS systems.
POS solutions, or event management software with POS functionality, significantly improve the speed, usability, management advantages, and reporting insights for companies that participate in events.
And while making sales – and doing so efficiently with a POS solution – is great, there are many other ways an Event POS can be used as well.
In this post, we will look at some of the many other ways event POS solutions can be used by event planners for a flawless event.
How are event management systems with POS used?
POS devices are frequently compared to a cash register. They serve more purposes than merely taking payment cards and selling tickets, though. With a deeper awareness of how your event is running, most POS platforms enable your business to automate routine business activities like tracking your guest counts, registrations, ticket sales, and more. (Check out some of the top event software management systems)
Many all-in-one event management platforms with event POS now include the ability to process event registrations and/or ticket sales, whereas in the past, event planners probably had to rely on software that was specifically designed for event registration.
This should include the capability to create an event webpage on the platform (ideally using a drag-and-drop editor rather than something that requires coding), ensuring that there is a specific location where interested people can go to register and make payment for the event.
The planner should also be able to create distinct registration tiers using the registration capabilities. For instance, if you are having a hybrid event, you should provide attendees the choice of purchasing a virtual ticket at a discounted rate compared to an in-person registration. Alternatively, if you have “VIP” alternatives with better offers, those should be available for selection during registration as well, saving you the time and effort of having to sort through all the registrants and determine which tier they fall under. Event planners may find this feature to be a huge time saver.
One of the most difficult POS operations challenges at an event is getting supplies just right. If you have too little inventory on hand, you’ll lose out on sales revenues. If you use the wrong amount, you’ll incur extra expenses, logistics for shipment, and potentially ruined inventory.
You can keep track of inventory and operate a just-in-time procedure to alter stock levels in response to transactions and changing needs as your event unfolds by using a sophisticated, modern mobile POS system that incorporates real-time data transfer and analysis.
Reporting and Analytics
Being able to demonstrate the return on investment for events is one of the toughest problems for event planners. It’s difficult to link revenue earned back to events unless the event is something like a show or concert where ticket/concession sales are intended to be the key revenue drivers.
By offering detailed data, dashboards, and analytics to help break down the contribution of each part of an event offered, an all-in-one event POS software facilitates this. Some even allow users to compare the metrics from one event to the next and view which presentations received the most engagements.
This enables planners to present thorough summaries to stakeholders in order to defend the expense of events and assist in creating budgets for subsequent events. It eliminates the uncertainty surrounding event performance and links efforts to quantifiable business results.
How to Implement
Working with a credible organization (we like this list) will improve the transition and implementation of using an Event POS. We’veIdeally, the provider will give training to make it even simpler. Before ever attempting to close a transaction, they should provide a free demo of the product and how it functions. This is your best chance to try out a platform that can help you advance in the field of event management.
After selecting the event POS that is right for you, the next step is deciding which mobile devices you will use to run the POS solution on at the event. While some may have apps that can be used on a mobile fun, that may be difficult for some staff members. Another option that might be a bit easier is using iPads. eTech rents out the latest iPads for events so you can enable your staff to properly utilize your POS solution.
Additionally, eTech also rents out Square POS terminals – including handhelds, so you can quickly and easily take card payments, without bogging your staff down by manually entering information in. This allows for quicker payment processes and happier customers.
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