Creating Short Format Promo Videos for Socials

Short format promo videos have become the lifeblood of social media marketing. With platforms like Instagram, TikTok, and Facebook emphasizing visual content, businesses are increasingly turning to these bite-sized videos to engage their audience and drive conversions. Whether you’re promoting a product, showcasing a service, or simply trying to boost brand awareness, mastering the art of short format videos can elevate your social media presence to new heights. But how do you get started? What equipment do you need? Fear not, because in this guide, we’ll look into the world of creating captivating short format promo videos for socials.

The Power of Short Format Videos

First, let’s understand why short format videos are so potent in today’s digital landscape. With attention spans dwindling and competition for eyeballs fiercer than ever, short videos offer a concise and engaging way to convey your message. Whether it’s a quick product demo, a behind-the-scenes glimpse, or a snappy promotional offer, short format videos can captivate viewers and drive action in a matter of seconds. Moreover, platforms like Instagram and TikTok are actively promoting video content, making it easier for businesses to reach a wider audience organically.

Essential Equipment for Creating Short Format Videos

While high-end cameras and professional lighting setups can undoubtedly enhance the quality of your videos, you don’t necessarily need expensive gear to create compelling short format content. In fact, with the right equipment and a bit of creativity, you can achieve professional-looking results using nothing more than an iPhone and some added video equipment – all of which can be rented easily from eTech. Here are some essential pieces of equipment to consider:

iphone filming kit for creating short format videos

1. iPhone Filming Kit

The iPhone has revolutionized the way we capture and share moments, and it’s also a powerful tool for creating short format videos. To unleash its full potential, consider investing in an iPhone filming kit, which typically includes accessories such as:

Clip-on Lenses – Enhance your iPhone’s camera capabilities with wide-angle, macro, and fisheye lenses.

External Microphone – Improve audio quality and reduce background noise with an external microphone that connects directly to your iPhone.

Tripod Stand – Achieve steady shots and experiment with different angles using a tripod stand designed for iPhones.

At eTech Rentals, you can find a range of iPhone video accessories available for rent, allowing you to experiment with different setups without breaking the bank. Here is an example of how a company used a kit for filming a commercial.

2. Lighting Equipment

Good lighting can make all the difference in the quality of your videos. Even the most advanced camera won’t produce impressive results in poor lighting conditions. To ensure your short format videos look professional, consider investing in lighting equipment such as:

Ring Light – Ideal for creating soft, flattering lighting for close-up shots and interviews, a ring light is a versatile tool for any videographer.

Light Stands – Position your lights precisely and achieve the desired effect with sturdy light stands that are easy to set up and adjust.

By incorporating lighting equipment into your setup, you can control the mood, atmosphere, and overall quality of your videos, ensuring they stand out on social media feeds crowded with competing content.

Wired Lavalier Mic

3. Audio Equipment

While often overlooked, audio quality is equally important as video quality in creating engaging short format videos. Poor audio can detract from even the most visually stunning footage. Here are some essential audio equipment options:

Lavalier Microphone – For interviews or scenarios where hands-free operation is necessary, a lavalier microphone (also known as a lapel mic) can provide clear and direct audio capture.

Shotgun Microphone – Ideal for capturing directional audio, a shotgun microphone can help isolate sounds and minimize background noise, making it perfect for outdoor or noisy environments.

Audio Recorder – For situations where recording audio separately from your smartphone is preferred, an audio recorder offers flexibility and control over sound quality.

By incorporating high-quality audio equipment into your setup, you can ensure that your videos not only look professional but also sound polished, enhancing the overall viewer experience.

Tips for Creating Engaging Short Format Videos

Now that you have the necessary equipment, let’s explore some tips for creating engaging short format videos for socials:

Keep it Short and Sweet – The clue’s in the name – short format videos should be concise and to the point. Aim for a length of 15 to 60 seconds to maximize viewer engagement.

Capture Attention Quickly With countless distractions vying for viewers’ attention, it’s crucial to hook them from the outset. Start with a compelling visual or a catchy hook to grab attention within the first few seconds.

Tell a Story – Even within a short timeframe, strive to tell a narrative that resonates with your audience. Whether it’s a problem-solution scenario or a glimpse behind the scenes, storytelling can captivate viewers and keep them watching till the end.

Experiment with Editing Techniques – Use editing tools and techniques to add visual interest and convey your message effectively. Incorporate text overlays, transitions, and music to enhance the overall impact of your videos.

Optimize for Mobile Viewing – Remember that most viewers will be watching your videos on mobile devices, so optimize your content for smaller screens. Use bold visuals, clear captions, and legible text to ensure your message comes across clearly.


Short format promo videos are a powerful tool for engaging audiences and driving action on social media. With the right equipment, creative vision, and a bit of experimentation, you can create compelling videos that capture attention and leave a lasting impression. Whether you’re a seasoned videographer or just starting out, the key is to embrace the unique opportunities that short format content offers and tailor your approach to suit your audience and objectives. So grab your iPhone, set up your lighting, and start creating videos that stand out in the social media crowd.

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